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Betsy • Marketing & Call Center Insights
Learn from your best. Coach up the rest. Watch the bookings follow.
Betsy sees what your campaigns spent, what happened on the calls they produced, and which agents turned those calls into booked revenue. Then she coaches the ones who didn't.
Total visibility starts with every single call.
Betsy sits behind every call your team takes, between the money you spent to make it ring and the money it brought in.
What you spent. Every campaign and every creative, down to the cost of a single lead.
What happened in between. Every call scored the moment it ends.
What you collected. The appointment, the codes, the revenue.
Where your ad spend actually lands
Your ad reporting ends at the lead. Your revenue starts after it.
Follow a campaign to the production it billed
Betsy carries each campaign past the lead into the appointments it booked, the cash collected so far, and the revenue still expected.
Find the leads nobody called back
A campaign can deliver 63 leads and have 54 of them never contacted. Betsy puts a contact rate and a cost on the pile.
Know which campaign did the work
Betsy collects data on which ads are capturing the most leads and the projected revenue of each one.
See what each agent brings in
Get a better understanding of your projected revenue, based on what each agent's calls were worth.
Rank agents by the revenue they booked
Booked calls, appointments, realized and projected revenue, cancellation rate. Click any name to hear the calls behind the number.
Every appointment traced back to the call that made it
Betsy matches on patient’s call and timing, so the booking lands on the agent who earned it.
Score every call your team takes
You've been reviewing 1% of your agent’s calls. Betsy can review 100%.
Grade what your practice cares about
Branded opening, insurance capture, the ask for the appointment: your rubric, applied to every call instead of a sample.
Discover patterns you'd need a month to find
Betsy recognizes both good and bad patterns, and shows you what your best agents do differently, then coaches the rest to match.
Every score links back to the call
All feedback is directly linked to the data that supports it. Click the calls and view the moment the feedback came from.
Turn every gap into a plan
Betsy names the habit, suggests the fix, and tracks whether it holds.
Every gap comes with a suggestion
How often the habit shows up, what to change, and the calls that prove it.
Plans measured against your own criteria
The same rubric that scores the calls sets the target, so improvement is systematic instead of accidental.
Watch each plan improve, hold, or slip
Betsy re-checks every action item against new calls and marks it improving, maintaining, or regressing.
Practice calls, scored like real calls
Scenarios built to test the weaknesses Betsy identified.
Agents start their own reps
Betsy flags the habit that shows up in half their calls. They tap practice, and she calls them back.
A real caller, built from a real call
Betsy phones the agent and plays the persona — a mother booking back-to-back cleanings for two daughters. The scenario comes from a call the office actually took.
Scored the same way the real one was
A number, what went well, what to improve, and annotations on the exact turn it slipped — the deferred insurance question, the missing recap.
Ask Betsy anything
All of your data, explained in plain language.
Question anything on the page
Click a spike, a drop, or a number and ask about it in plain language.
Ask the questions you'd put to an analyst
Why booking conversion jumped this week. Which campaign brought the patients who actually booked. Betsy uses your data to provide answers.
Answers grounded in the data
Transcripts, campaigns, appointments, production. Betsy answers from the records themselves and links to the ones she used.
See Betsy in action.
Watch this DSO operator chat with Betsy and pull real insights from real call data, in real time.
40,000 calls. 64 agents. 100% visibility.
One Betsy customer went from QA'ing less than 1% of calls to full coverage across their entire onshore and offshore operation in 3 weeks.
Betsy's coaching plans are specific, measurable, and built around your criteria. So improvement is systematic instead of accidental.
Higher booking conversion after 90 days of coaching
When every call is reviewed, nothing slips through. Betsy catches the moments your managers would never have time to find.
Coaching and action plan compliance
Reviewing calls, identifying patterns, and building personalized coaching plans for every agent isn't humanly possible at scale. Betsy does it all automatically.
Reduction in manager time, saving an estimated 64-96 hours per week across your leadership team