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How Signature Dental Partners grew bookings 83% in a month by turning would-be voicemails into patients
Signature Dental Partners (SDP) operates practices across multiple markets. Every location has a solid front desk team answering calls so that chairs and calendars stay full. The problem for SDP was not that teams weren't answering the phone, it was that no one could see the magnitude of calls they were missing. After a single-location test in July 2025, SDP rolled Flossy's AI receptionist out across all multiple locations.
Every voicemail was a blind spot
Every missed call is both a lost patient and lost revenue that goes straight to the nearest competitor. Because when a patient needs to schedule an appointment and hits the office voicemail, they don't try again tomorrow they call the practice down the street.
Industry data puts voicemail hang-up rates around 60-80%. Most of these patients never call back or leave a message, which for a single practice is a painful leak, but for a 100+ multi-location DSO it's an invisible one.
SDP had very little visibility into what was happening after-hours across its locations. How many calls were going unanswered? How many patients were getting called back the next day vs not? How many voicemails were converting into new appointments? Were certain locations struggling more than others? There was no benchmark to measure against and very little data.
"Across multiple locations, you can't manage what you can't see. We didn't know how many calls we were losing until we had data in front of us."
Joshua Harvey
Director of Marketing, Signature Dental Partners
Answering on the patient's schedule instead of the office
Flossy answers whenever a patient calls. Whether it's 6pm, the middle of the night, or on a Saturday morning, Fiona is always there to talk with patients and help them with scheduling or rescheduling an appointment so that nothing has to be dealt with tomorrow. The patient calls, immediately receives the help and support they need, and more often than not the appointment goes into the pms and onto the calendar.
Fiona is also there to help with follow up, and for patients who would rather text they can use sms or engage via webchat. Regardless of the channel the patient's needs get handled in real time so that nothing falls through the cracks or requires a callback.
Today Flossy is live across multiple SDP locations. Some sites run it full-time. Others run it after hours only, with no staff alongside it at all.
Signature Dental Partners
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Bookings up 83% in a single month
Booking volume grew 83% month over month from February to March 2026, and the curve is still climbing today. Patients who were vanishing into a sea of voicemails and call back stickies are now landing immediately onto the schedule instead, growing SDP's numbers every month.
What surprised SDP wasn't that Fiona worked at one location, but that she worked the same way across every location. Implementation got faster and results continued improving each time. For example, it took one location Mountain High nine months to go from a 44% hang-up rate to 13%. But the sites that have launched after are getting there in a fraction of the time, many from day one.
For SDP, Fiona isn't just answering calls the front desk is missing, it's helping turn a significant phone from a leak into the group's most reliable booking channel. With Flossy there's simply no future where the front desk goes back to voicemail. Fiona has earned the trust of SDP and is how more and more patients are getting through.
